Rebranding lew'lara tbwa
A brand new visual identity for Lew’Lara, a renowned creative agency from Brazil,
part of the TBWA group. Lew’Lara is a legendary agency in Brazil.
With 20 years of history, they needed a new visual identity to celebrate it and reinforce
its partnership with the TBWA group, unifying the brands.
The lightning used as the main symbol of the visual is the result of the initials
of the names (Lewkowicz & Lara) joined to the bar, an icon of the TBWA network.
part of the TBWA group. Lew’Lara is a legendary agency in Brazil.
With 20 years of history, they needed a new visual identity to celebrate it and reinforce
its partnership with the TBWA group, unifying the brands.
The lightning used as the main symbol of the visual is the result of the initials
of the names (Lewkowicz & Lara) joined to the bar, an icon of the TBWA network.
The new visual identity was used to create a new interior decoration, new communication, and activations on digital and social platforms.
@lookslikelew
A Look of the Day Instagram profile was created for all agency employees
