Ford KA was fighting to find its space back in the Brazilian market.
The company wanted to use its voice command to promote the car in a new campaign.

The feature was not necessarily new, but the one who would present it could be.

The idea was to have a cockatoo using the Ford KA’s voice command
to present the feature and new tagline.


As part of the social media strategy of this campaign
we’ve created a Cockatoo’s profile on Instagram,
where this cute bird posted videos using the voice command
in so many ways, promoting Ford KA’s features.


On Twitter, the Cockatoo interacted with their fans
clearing doubts about Ford KA and also promoting it features.

We also had promoted a special “Cockatoo Rock Playlist” on Spotify for all Ford followers.

I hope you've watched the film carefully.