This campaign introduces a cockatoo that uses the Ford KA’s voice command
to presenting a new tagline and a loud new endorser.


As part of the social media strategy of this campaign
we’ve created a Cockatoo’s profile on Instagram,
where this cute bird posted videos using the voice command
in so many ways, promoting Ford KA’s features.


On Twitter, the Cockatoo interacted with their fans
clearing doubts about Ford KA and also promoting it features.

We also had promoted a special “Cockatoo Rock Playlist” on Spotify for all Ford followers.

I hope you've watched the film carefully.