Billboard ❄ refrigerator
A simple and clever activation that re-designed the sideline billboard
giving it a new role
as a refrigerator. That way we could optimize Gatorade investment in football
and offer more than advertisement, but show the real benefit of the product to change game.
as a refrigerator. That way we could optimize Gatorade investment in football
and offer more than advertisement, but show the real benefit of the product to change game.
