A pre-lauch campaign for the arrival of Ford Mustang in Brazil, inviting the consumers to book their Mustangs on a special website.


Mustang interacted with the user
in each step of the registration
presenting its main features.

By typing a name in the website, Mustang would write it through a burnout, the main feature of Mustang for this launch campaign.


This campaign had a digital strategy
on Youtube, Facebook and Instagram based
on retargeting the “Thunder” viewers. 

According to their interests
we separated them in three groups
and each group was impacted
by one of the three films.
That’s why each story explores
the car’s personality in a single way.