Accessibility Mat
︎︎︎︎︎ innovation
A car mat re-designed to work as a portable ramp for disabled drivers.
For a long time, Ford's brand strategy was based on the idea of promoting mobility
and helping people move freely. The Accessibility Mat came to transform these beliefs into a tangible piece.
A piece that helps people move freely, even when they are outside of the car.
For a long time, Ford's brand strategy was based on the idea of promoting mobility
and helping people move freely. The Accessibility Mat came to transform these beliefs into a tangible piece.
A piece that helps people move freely, even when they are outside of the car.
🎬 Director: Sala 12 + Paranoid
🎨 VFX: Marla
🎵 Music: Supersonica
🤖 Tech: Bizsys
📐 Design: Code
The Mat has sensors and a microprocessor that sends Bluetooth signals to the wheelchair user’s mobile phone
and an app with a map point the exact place it was used. That way we could create a precious databank
to be shared with local authorities in order to help build accessible cities.
and an app with a map point the exact place it was used. That way we could create a precious databank
to be shared with local authorities in order to help build accessible cities.
The Accessibility Mat is a car mat redesigned
to work as a portable accessibility tool for disabled drivers.
The driver just needs to get the Mat in the trunk, fold it,
put in the back of their wheelchair, and use it whenever they need to.
The trunk mat was chosen because of its shape and the Ecosport
was chosen because it is the best-selling Ford vehicle for disabled drivers.
A message that “Go Further” is not only a slogan, but a brand commitment.
Honeyed
Love 🐝
︎︎︎︎︎ global campaign
To launch the All-New Škoda Kodiaq worldwide, we created a love story between
two bumblebees who are torn apart and must fight to see each other again.
It takes place during a family trip inside the Kodiaq, revealing its massive internal space
and proving that love can make us do unbeelievable things.
two bumblebees who are torn apart and must fight to see each other again.
It takes place during a family trip inside the Kodiaq, revealing its massive internal space
and proving that love can make us do unbeelievable things.
🎬 Director: Nicolai Fuglsig + MJZ
🎨 VFX: 1920
🎵 Music: Stevie Wonder
The Bumblebees and all the other CGI elements were created by 1920.
It was part of a long and collaborative process in which we developed the characters,
adding their main characteristics, such as shape, textures, and colours.
It was part of a long and collaborative process in which we developed the characters,
adding their main characteristics, such as shape, textures, and colours.
After some research, we decided to go with Bumblebees, to make them look friendly but not cartoonish.
In the end, we got to our lovely 'Beeyoncé' and 'Beeckham'.
Two TV commercial stars that could be in a movie – Top Gun, if you caught the reference.
We created the boy's comic book from scratch so that the bee would land where we wanted it.
The car inspired the story, as we discovered that Kodiaq is a brown bear inhabitant of Alaska.
From this, the superhero Grizzly was born to protect nature and save the family trip.
The campaign was launched globally along with a series of social assets exploring the cute characters,
promoting the hybrid version and highlighting its top features.
As part of the campaign we created a series of stills to be explored in different digital
and social channels by all Škoda's markets across the world.
📷 Stills: Antonia Steyn
The global campaign comprised a series of beauty shots of Kodiaq's main models to be used by all Škoda markets, along with lifestyle stills.
📷 Photo: Marc & David
Heatmap
NMD V3
︎︎︎︎︎ global campaign
After its launch in 2015 and multiple successful seasons, the NMD franchise has lost interest from
the fashion channel. In 2022 the NMD_V3 model was chosen to re-engage and excite gen-z mainstream modern sneakerhead consumers about the NMD franchise in a global campaign.
the fashion channel. In 2022 the NMD_V3 model was chosen to re-engage and excite gen-z mainstream modern sneakerhead consumers about the NMD franchise in a global campaign.
🎬 Director: Global Studio + Partizan
🎨 VFX: Studio Radijs
🎨 VFX: Studio Radijs
The starting point of the campaign was to explore the innate free spirit of the modern nomads.
To do that, we created a heat-map visual language that translates their move through the city.
An energetic, vibrant look and feel, suited to the NMD franchise.
To represent the nomad free-spirit we invited three adidas’ global assets: Benzema, Anitta and Bizarrap.
With this variety of talents we could also reach the different markets globally.
In addition to the talents’ films, we have also created a product-focused film,
exploring the energetic vibe of the cast in an urban environment, coming together to create a sense of community.
For all colorways we shot a full product image and applied a graphic treatment in line with the colorway of the shoe.
Adidas has also partnered with different digital influencers around the world,
bringing diversity to the urban nomads and reaching all the key markets of the campaign.
They created a series of videos for TikTok presenting the new NMD_V3.
On her Instagram, Anitta promoted the campaign assets
and gave her testimonial as an urban nomad who created her own path.
and gave her testimonial as an urban nomad who created her own path.
@blackpinkofficial 🖤💗 Rosé, Jennie, Jisoo and Lisa
One of the campaign's challenges was to bring the new generation of urban nomads closer.
To make it happen, part of the editorial was made with kids, following the same visual language.
Thunder
Mustang
︎︎︎︎︎ LATAM campaign
A pre-launch campaign for the arrival of Ford Mustang in Brazil,
inviting the consumers to book their Mustangs on a special website.
Ford was bringing Mustang to the Brazilian market for the first time in history.
The challenge was to get the audience excited about the new, generate leads, and use Mustang's heritage
to increase Ford's brand perception in the market.
inviting the consumers to book their Mustangs on a special website.
Ford was bringing Mustang to the Brazilian market for the first time in history.
The challenge was to get the audience excited about the new, generate leads, and use Mustang's heritage
to increase Ford's brand perception in the market.
🎬 Director: Saavedra + Landia
🎨 VFX: Mosh
🎵 Music: Antfood
🤖 Tech: MediaMonks
digital
strategy
This campaign had a digital strategy
on Youtube, Facebook and Instagram based
on retargeting the “Thunder” viewers.
According to their interests we separated them
in three groups
and each group was impacted by one of the three films.
That’s why each story exploresthe car’s personality in a single way.
and each group was impacted by one of the three films.
That’s why each story exploresthe car’s personality in a single way.
interactive
site
An interactive website was created for clients
to register their purchase intention.
An animated Mustang interacted with the user
in each registration step, presenting its main features.
After typing your name on the website, a Mustang would write it through a burnout, one of the main features of the car for the launch campaign.
Treecording
Coca-Cola
︎︎︎︎︎ global digital experience
Your voice turned into Real Magic.
_
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values,
and the beauty of sharing joyful moments with loved ones.
For Christmas 2021, after launching their new "Real Magic" platform, Coca-Cola wanted to create
an immersive digital experience that would let people truly feel the magic of the season,
bringing them closer together.
The idea was to create magical festive greetings with a tool that turns he unique sound waves of voices
into a virtual and shareable Christmas tree.
_
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values,
and the beauty of sharing joyful moments with loved ones.
For Christmas 2021, after launching their new "Real Magic" platform, Coca-Cola wanted to create
an immersive digital experience that would let people truly feel the magic of the season,
bringing them closer together.
The idea was to create magical festive greetings with a tool that turns he unique sound waves of voices
into a virtual and shareable Christmas tree.
🤖 Tech: Happy Finish
Using 3D design, augmented reality mapping and sound reactive programming
The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it.
The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it.
When the tree is shared, recipients can let it grow
and listen to the recording wherever they wish.
and listen to the recording wherever they wish.
To engage the audience, a series of OOH ads and social media content was created as part of the activation.
The Treecording reached more than one million unique visits with a 143% share rate,
helping family and friends connect and share the magic of Christmas wherever they were, with personalized greetings.
