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︎︎︎︎︎ global reveal

With over 7 million units sold, the Octavia is Škoda’s most iconic and beloved model.
The Vision O represents its evolution, a forward-looking concept shaped not just by innovation,
but by the real stories of millions of Octavia drivers.


The campaign’s goal was to spark curiosity, especially among automotive journalists,
ahead of the big reveal of this concept car at the 2025 Munich Motor Show.














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COMING SOON