Inclined World
︎︎︎︎︎ LATAM campaign
A fantastic city was imagined to promote a car with a fantastic feature.
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Ecosport had long been perceived as an off-road vehicle.
But as the global SUV market grew increasingly competitive, Ford needed to shift that perception.
The task was to promote the new Ecosport as an urban car.
To do that, we had to explore the Hill Launch Assist, an important asset for automatic cars in the city.
From this task, we created a film that shows a curious city where the streets are flat, but all the rest is inclined.
Ultimately, you realize this is the effect of driving an Ecosport with Hill Launch Assist.
_
Ecosport had long been perceived as an off-road vehicle.
But as the global SUV market grew increasingly competitive, Ford needed to shift that perception.
The task was to promote the new Ecosport as an urban car.
To do that, we had to explore the Hill Launch Assist, an important asset for automatic cars in the city.
From this task, we created a film that shows a curious city where the streets are flat, but all the rest is inclined.
Ultimately, you realize this is the effect of driving an Ecosport with Hill Launch Assist.
🎬 Director: Saavedra + Landia
🎨 VFX: Clan VFX
🎵 Music: Antfood
In addition to the commercial, we also created a new interaction on the Ford website, making the Ecosport inclined.
