Treecording
Coca-Cola
︎︎︎︎︎ global digital experience
Your voice turned into Real Magic.
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Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values,
and the beauty of sharing joyful moments with loved ones.
For Christmas 2021, after launching their new "Real Magic" platform, Coca-Cola wanted to create
an immersive digital experience that would let people truly feel the magic of the season,
bringing them closer together.
The idea was to create magical festive greetings with a tool that turns he unique sound waves of voices
into a virtual and shareable Christmas tree.
_
Christmas is a pivotal moment of the year that embodies Coca-Cola’s core values,
and the beauty of sharing joyful moments with loved ones.
For Christmas 2021, after launching their new "Real Magic" platform, Coca-Cola wanted to create
an immersive digital experience that would let people truly feel the magic of the season,
bringing them closer together.
The idea was to create magical festive greetings with a tool that turns he unique sound waves of voices
into a virtual and shareable Christmas tree.
🤖 Tech: Happy Finish
Using 3D design, augmented reality mapping and sound reactive programming
The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it.
The Treecording generates one-of-a-kind greetings, each unique as the voice that shaped it.
When the tree is shared, recipients can let it grow
and listen to the recording wherever they wish.
and listen to the recording wherever they wish.
To engage the audience, a series of OOH ads and social media content was created as part of the activation.
The Treecording reached more than one million unique visits with a 143% share rate,
helping family and friends connect and share the magic of Christmas wherever they were, with personalized greetings.
